I recently had two separate conversations.

During the first, an ancient friend was telling me about his exciting new pursuit into social entrepreneurship. He was very enthusiastic, but was having distress articulating exactly what he was plotting to do. I would let him end, and then question questions, trying sincerely to know.

In the second conversation, another person was filling me in on his new business thought. He had only talked for a few minutes when I started interrupting him, finishing his sentences, “riffing” on his thought and convincing him that he was really onto something.

Deja Vu. The same thing happened to me when I started World 50. Early on, the thought was huge, but it was very hard to articulate how I would get there. People let me end. They questioned me questions. They most likely thought I was nuts.

Many months later, the thought tipped. I had figured out the puzzle. My huge thought now seemed somehow realistic. And few people would ever let me end a sentence. I would start every conversation, and potential customers/partners would end them, convincing me of why it was such a excellent thought.

You can be sure you are onto a really huge thought if others “get it” even before you end explaining it. When colleagues or customers interrupt you, telling you why this is such a fantastic thought…relax.

You have already made the sale.

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