Introduction This Chase case study forms part of Financial Services Consumer Insights series, as part of which best practice in specific areas of FS are highlighted. Scope *This case study analyses the key successful elements in Chase’s marketing and communication strategy *The case study examines how the brand has developed to its current status and why it appeals to consumers so strongly *Datamonitor’s Financial Services Megatrend Framework is used to analyse the effectiveness of customer targeting strategies Highlights Given that Chase was one of the few credit card companies that didn’t significantly curtail marketing in 2009, the campaign has dramatically increased and improved brand perceptions and highlighted them as innovators in the credit card industry. Reasons to Purchase *Gain insight into the methods used by important industry players to give them a competitive edge *Identify the implications of changing consumer behaviours *Capitalize on the knowledge of experienced companies when entering a…

Living standards and cost of living has seen a dramatic change over the years. If you are residing in a city with your family, a single job is not sufficient to run the family. Even two jobs in a family let you avail only the basic necessities of life. Leading a lavish lifestyle is yet possible if you know about various investment options. And do you think you have a secured future ahead? Financial stability is what matters both in the present and future. And to maintain a balanced lifestyle during your old age requires that you start investing right now! The best investing options in the present and future are stocks, money market funds, currency futures, etc. Investors who have already made a mark in the stock market adhere to certain ‘must-dos’ so that their investments bring positive results whether it is for short term or long term…

Illinois’ HB 537 Attempts to Restrict Payday Cash Advance Loans Those looking to take out a payday cash advance loan in Illinois may run into some trouble this year. As part of a host of new legislation aimed to solve budget shortfall issues, the Illinois General Assembly passed a new law in an effort to curb payday lending and fill up some of the perceived holes in previous payday lending legislation. A new bill was also passed to help lessen the troublesome amount of wage theft, which is on the rise in the state. These new regulations over Illinois payday loans appear to be a part of a recent trend, as other states are also passing laws attempting to restrain cash advance loans. The new payday lending law in Illinois, HB 537, passed through both houses of the legislature unanimously and reins in lenders in several ways. For starters, they will be prevented from charging more than 99 percent interest…

  Gold Bullion prices fell sharply earlier this week when gold got caught up in short selling before the August options expiry date. The northern summer holidays and recent bank stress test results from Europe have had a negative effect on the gold price but in the long run the markets seem to be bullish for gold for various reasons; The European bank stress test results slightly relaxed the markets because the sovereign dept risk has moved on the background – or at least that’s what the governments are saying. The ground for every investment is belief, and politicians along with government economists are more than happy to reinforce the fading image of the sovereign dept. Even if the reality is totally different, the governments are prepared to do everything in order to keep up the faith in the financial system. If they fail the result is likely to be…

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Here at TMTF, I enjoy making controversial calls based on Human Behavioral topping and bottoming patterns, often referred to as Elliott Wave Theory.  This is a difficult pattern recognition model to follow as there can be numerous interpretations.  Instead, I look for additional clues like sentiment indicators, a few traditional technical indicators, headlines in the news and covers of papers etc.  Recently I saw an article on Bloomberg indicating that short positions were at two year lows, with the ratio of longs to shorts at 2 year highs.  Those types of indicators I use to help confirm if I’m on the right or wrong track with a forecast. Right now I think the SP 500 and markets are topping in a counter-trend ABC-X-ABC rally that really started with the May 25th lows of 1040, to the June 21st highs of 1130, back to the Jul 1 lows of…