The so-called Great Recession, the longest and deepest since the Great Depression, may be over but you won’t feel relief unless you and your company are able to sell your products and services. Businesses and individuals may find relief in the idea that the Recession is finally ending, but trust me, you won’t feel any relief in how the market responds to your products and services unless you master selling, building the value-add propositions and closing the deal. Selling, not organizing, not planning, and not product development, is the most important skill of every company when coming out of a recession.

November 6th, 2009
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